The Generic Man have launched a new casual sub brand to their ever growing footwear empire. “Developed by “The Generic Man”, the foundation of Generic Surplus is proven shapes and clean, simple, refined lines. Creating classic American sneakers to complete a look or to be worn everyday as a personal standard. Generic Surplus, classic style to wear the test of time. Check out some of these new styles after the jump.

More info here.

Info: Damon Way at Arkitip Intelligence.