Louis Vuitton “Word” – Directed by Stuart McIntyre from Steam Films on Vimeo.

Musician and actor Yasiin Bey has got together with fashion house Louis Vuitton to work on the labels “Core Values” campaign. Yasiin Bey pays homage to one of sports’ greatest showman, in the shape and form of Muhammad Ali. Focused around his greatest quotes, Bey takes on the role of story-teller, offering some powerful sound bites over these two videos directed by Stuart McIntyre.

Louis Vuitton “Dream” – Directed by Stuart McIntyre from Steam Films on Vimeo.