Mercedes-Benz x Jeremy Scott Smart Fortwo Electric Drive
An electrifying encounter between the internationally renowned fashion designer Jeremy Scott and the smart fortwo electric drive has produced a fascinating smart fortwo. An electric car, ready for lift-off into a new era of mobility – full of lightness and joie de vivre. The unique smart forjeremy has wings – a familiar trademark of the American star designer. The wings light up like igniting rockets to form avant-garde rear lights. The smart forjeremy showcar, which will be launched next year as a limited special edition, was unveiled on the eve of the LA Auto Show at Jim Henson Studios in Los Angeles, with music provided by the artist M.I.A..
“We were totally enthusiastic about the first sketches that Jeremy presented to us”, said Dr. Annette Winkler, Head of smart, during the world premiere. “Both smart and the wings represent a bit of freedom on the crowded streets of major cities. In their respective disciplines, both the fashion designer Jeremy Scott and the smart brand are pioneering trendsetters, venturing into uncharted territories and challenging the status quo.”
November 27, 2013
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