miadidas Customiser Crew
To celebrate the Olympic Games, adidas reveals ‘miadidas Customisers’, a real-time art project uniting the most passionate artists, athletes and fans from around the world to produce unique customised shoes that will embody the London 2012 Olympic Games.
17 days, 9 artists, 34 artworks. Every day of London 2012, live at the adidas Olympic Lounge, two artists from a carefully hand-picked shortlist of nine will customise the Performance footwear of select Olympic athletes, inspired by the day’s winning ‘all in’ moment. As congratulations, one artwork will be awarded to the chosen athlete daily, a unique and personalised trophy for their journey; the other will be given away online, an inspirational gift to the next generation of potential adidas Olympic athletes who have suggested their day’s most outstanding sporting moment.
Key artists include footwear customiser NASH MONEY, London-based props and accessories designer Fred Butler, emerging streetwear talent Kara Messina of Y’OH Streetwear, hat and accessories designer Nasir Mazhar, and street artist Dr Noki amongst others.
Thomas van Schaik, Global Brand Director of adidas said “London is a creative city with some excellent emerging artists who can help put their unique spin on our adidas footwear. The real-time element allows everyone to get involved by defining the key moments from this Olympic Games and seeing them captured immediately on an historic item that they can then have the chance to win.”
‘miadidas Customisers’ will offer a global platform for the creative community of the Olympic host city. The project is set to showcase a breadth of creativity, inspiration and design specialism – united by adidas. To suggest your favourite ‘all in’ moment of London 2012, and to be in with a chance of winning a unique piece of Olympic artwork, go to www.facebook.com/adidas.
February 27, 2014
February 5, 2014