Following the successful summer launch of Nike Sportswear’s first stand-alone retail location in New York’s Soho district, today Nike Sportswear announces the opening of its Hong Kong store, located at 7-11 Pak Sha Road, Causeway Bay.
Opening on October 25th, the new store is the best destination for Nike Sportswear Collection in Hong Kong. Special ranges available include: NSW, the pinnacle apparel collection within the Nike Sportswear line; exclusive seasonal Tokyo-initiated and -designed products; and a well-curated selection of eight iconic Nike products that blend sports heritage with design innovation: the Air Force 1, Windrunner, AW 77 Hoody, Nike Dunk, Air Max 90, Eugene Track Jacket, Cortez and NSW Tee.
The Nike Sportswear line is rooted in the company’s passion for sport while, at the same time, remixing and improving iconic designs with new technologies. To pay tribute to Nike Sportswear and the legacy of Nike design, three of Japan and Hong Kong’s most “iconic” contemporary artists have each created an exhibition installation, collectively titled “iconoGRAPHIC,” for the new Pak Sha Road store.
Japanese photographer Keiichi Nitta, who studied under Terry Richardson, has snapped a four-part visual series featuring four young Hong Kong athletes: national basketballers Law Yee Ting and Lee Kiu Fung, Olympic swimmer Stephanie Au Hoi Shun, and national beach volleyballer Sonia Kong Cheuk Yee. The second installation was created by Japanese artist Satomi Mizuuchi, most famed for her sewing craftsmanship, who honored the Nike Windrunner in her specially stitched work. And thirdly, adding sensory dynamism to the mix was Hong Kong’s Silly Thing agency, who re-interpreted the Nike Sportswear concept into a high-definition animation video.
The new Nike Sportswear Hong Kong stand-alone store is located in the bustling shopper’s paradise of Causeway Bay. The opening was kicked off with a party on Pak Sha Road, where hundreds of invited guests partied in the upbeat stadium-like setting. Mascots, cheerleaders, hot-dog sellers, souvenir vendors and even Nike donuts helped set the sporting mood, while DJs Jules Gayton, founder of Leilow and Kicks Hawaii (and one of the original members of the Stüssy World Tribe), spun the night away. The crowd then moved to a private after-party at a nearby secret location, where DJ Lomang (aka Jan Lo) from New York/Beijing entertained the crowd of celebrities, creatives, influencers, fashionistas and partygoers.
Designed for sport, remastered for life, Nike Sportswear celebrates new expressions of style.