Pirelli launches P. Spoke, the first made-to-measure reversible sneaker with rubber soles in Milan at Pirelli Corso Venezia, their flagship store which opened this week.

At the P. Spoke area in the new Pirelli space, fans of Pirelli sneakers can now come and customize their very own pair. Materials are on hand in special wooden drawer units to select laces, leathers in various colors and insoles like the 6 different F1 tread compounds used in Grand Prix racing.

The sneakers are cut and constructed like a made-to-measure suit and uses revers technique, where the shoe is sewn inside-out and then turned out and reshaped. This gives the shoe the ability to be turned inside out like a sock. Perfect after a day at the beach.