The Dutch online store FreshCotton was started by one of the founders of Ben-G, the internationally renowned Amsterdam skate shop linked with the artist Parra (and located beneath his studio). For seven years they’ve been supplying Europe with products from both the big players in the industry and smaller artist-led labels while also dropping occasional artist collaborations of their own. This season they’ve stepped up their game and released the first full FreshCotton collection with designs from a team of well-known artists from around the globe printed on their own cut ‘n’ sew tees. The global range of the artwork used means that the designs bypass local trends, resulting in a collection with a more interesting, independent and whimsical take on street fashion. Featured artists include the Dutch genius Cosmic Crack, graphic designers Robert Hanson from the UK and Freshco from the Netherlands and cult American comic artist Andy Rementer amongst others. Further artist series collections will drop four times a year and the first range is available now at FreshCotton and other retailers.