Restaurant owners and New York food scene favorites Phil Winser and Ben Towill will serve as the faces of the GANT Rugger Fall 2012 global image campaign. The two culinary entrepreneurs are behind The Fat Radish in New York’s Lower East Side and Ruschmeyer’s in Long Island’s Montauk. Using the archetypes of “The Chef” and “The Restaurateur” as his inspiration, designer Christopher Bastin has created a collection that addresses the full range of a foodie’s wardrobe from sportswear-driven casual moments to dapper suits and sportcoats required for front-of-house evenings. The campaign was shot at The Fat Radish on the Lower East Side. Check out the campaign at