Gareth Pugh‘s Fall 2011 collection debut at Pitti Uomo is nothing short of a remarkable piece of art, more than your typical runway show exhibition. Exquisitely composed by Ruth Hogben, the video provokes a sense of emotion surrounding the collection rather than playing up the specific pieces within the collection, which can be seen as a negative. But, with such an amazing presentation I don’t mind giving up the money product shots for something that reads a bit more deeply.