General Idea, perhaps slightly unknown have been paving their way into the scene from Korea while most notable for collaboration with Puma. Taking a leap into the global market I can see big things happening from General Idea with their very minimal and simple aesthetic which combines some great trench coats with fitted washed denim while their is a preppy theme to there shirting and knitwear. Take a look below and base your own opinion and let’s hope to hear a lot more things from General Idea.

Info from Kempt via Selectism.