Earlier this year, Glacéau vitaminwater launched #shinebright, giving emerging talent unrivalled opportunities to work with some of the biggest names in the entertainment and creative industries, as part of a long-term, global commitment to help young creative talent. Successful applicants were then mentored and set a series of projects by creative entrepreneurs like fashion blogger Suzy Bubble and Mikey Trapstar (founder of UK streetwear brand Trapstar).
Glacéau are now set to launch their first ever fashion pop-up this Thursday 26th September, partnering with Trapstar. Mikey Trapstar will be showcasing the overall winner from this summer’s #shinebright competition, at the streetwear pop-up at Boxpark, Shoreditch.
From 26th-29th September the #shinebright store will see Glacéau and Trapstar invite south coast design collective Man Up Girl to showcase their winning designs alongside the world renowned Trapstar team. The store runs from Friday 27th September to Sunday 29th September, with a sneak preview at the launch this Thursday 26th, with music provided by Piff Gang’s very own DJ Motive.