GOODENOUGH has come along way since the days of Hiroshi Fujiwara at the helm, but still maintaining the same presence here is a welcoming move. Opening up a concept store in Sendai, in a neighborhood that many names from the Japanese market share retail space this makes for a must visit for those in the area.

GOODENOUGH Ivy Store / Aoba-ku / Sendai central 2-8-26 1F / Miyagi Prefecture