Released to coincide with the opening of the new Gucci Museum in Florence. One of the world’s most famous brands reveals its inner works and history through this Rizzoli published title. The book includes essays, commentaries, and authoritative anecdotes along with previously unpublished contemporary and archival photographs. Conceived by fashion curator Maria Luisa Frisa and W magazine editor in chief Stefano Tonchi, the book is due for a October 4, 2011.