If Hall of Fame has a secret agenda to make jocks look cooler, they’re doing a pretty good job with their latest lookbook. The LA-based brand takes to New York’s East River Park with photographer Akira Ruiz in tow to shoot its Fall 2014 collection, which, as usual, merges athletic apparel with a more abrupt, street-ready aesthetic. Expect to see staples like tees, caps, baseball shirts, hoodies, football jerseys and more, all presented with that larger-than-life Hall of Fame execution.

Check out some of our favorite looks above.

RELATED: HALL OF FAME’S WORLD CUP T-SHIRT COLLECTION IS LO-RES/COOL.