Aptly entitled ‘Chapter #FIVE’, Happy Socks continue to do what they do best with their Fall/Winter 2012 Collection. What they do best is not only their playful injections into the mundane, but also the fact that it’s very hard not to like them. Often neglected in the fashion world until recently, socks are the perfect way to subtly show your personality or mood. Happy Socks have successfully turned a forgotten product into a well-designed, playful, and thoughtful commodity. Chapter #FIVE also serves as an introduction to their new line of Kids Socks, bringing their trademark cheekiness to our young ones.  The full Chapter #Five collection is now available here.

Read our “5 Mins With Viktor Tell“, Creative Director of Happy Socks.