Launching with a new image for its first male fragrance, Prada Amber Pour Homme has paired up with fashion designer and photographer Hedi Slimane to help them project just the right persona for the fragrance. Featuring Hedi Slimane’s elegant black and white portraits of Louis and Claude Simonon, (the sons of Paul and Tricia Simonon, the bass player and manager of the legendary British punk band, The Clash), the campaign coincides with Prada’s Spring/Summer 09 Menswear campaign. The new campaign is both relaxed and powerful, it seems the connection as brothers is strong and evidently present. Have a look through the campaign shots here.




Dazed Digital