#Heineken100 x Neighborhood Denim Collaboration [Video]
Every giant company has collectable merchandise — Corona has coolers, Coca-Cola has coozies, Hess has those little holiday trucks — but Heineken takes their branded merch very seriously: their long-running collaborative project #Heineken100, which is curated by Union Los Angeles’ Chris Gibbs, has seen Heineken-themed chukkas made by Mark McNairy and a KILLSPENCER backpack.
In the video below, Takizawa and Gibbs sit down to discuss denim, beer, and style in a four-minute-and-change conversation.
Unfortunately, #Heineken100 is coming to a close, but look for graffiti artist and designer Eric Haze to debut the last offering in the series at Art Basel Miami Beach next month.
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