Huffer Autumn/Winter 2013 Collection Lookbook


With its roots in surf and skate, New Zealand’s Huffer has been looking to progress beyond its action sports background over the last few seasons, consistently presenting a more refined and, perhaps, mature, approach to streetwear. The influence of newly-apppointed head designer Sam Hickey is evident, with designs becoming more relevant to current streetwear trends over the last couple of seasons. The brand’s Autumn/Winter 2013 campaign, entitled Uphill Battles, sees Huffer continue to embrace the outdoors, employing an understated aesthetic seen in clean outerwear, classic button-downs and fitted chinos, all with a sense of freedom conveyed through a lookbook shot by Ryan Kenny and styled by Zara Mirkin in NZ’s Southern alps.