Huffer reveals its Southern Summer 2013-14 “Right Place, Wrong Time” lookbook as a tribute to being carefree in a foreign environment. Following two characters (Jackass’ Dave England and model, Lili Sumner) caught in a rebellious, animated relationship in the midst of Tokyo, we find this season’s key pieces presented in a vibrant and energetic setting befitting of the brand’s own approach to street style. Inspired by traditional and popular Japanese culture, both the men’s and women’s collections include prints, bold stripes, washed chambrays and denim.
The unique campaign draws on cultural differences and abnormalities, emphasized through a refined street wear aesthetic set against the contrasting backdrop of modern day Tokyo. Find the Huffer Spring/Summer 2013-14 collection here.