Featured in next months HUGE Magazine April 2010 issue is the Impaichthys Kerri 2010 Spring Summer Collection look book entitled ‘Downtown’. Impaichthys Kerri, much like many Japanese brands, sticks to the infatuation of America in the early 60’s with the authentic looking denim and chambray shirts, stripey loose tees, pleated work pants, cowboy checked shirts, sleeves rolled up and the classic white tee shirts. Photographed by Taro Mizutani and styled by Tsuyoshi Nimura, ‘Downtown’ creates a portal for the brand to share their philosophies for what streetwear is at its original and finest.

Images Hypebeast