In tune with their ‘everyday’ design ethos inspired by the modern man’s multi-faceted lifestyle, I Love Ugly present a July capsule collection for the Southern winter. The collection is a projection of the New Zealand-based brand’s artistic and illustrative roots, designed to stimulate creativity, seen executed in a number of new printed fabrics and tailored winter-ready pieces. Included is the ‘White Lady’ capsule series, an all over printed lady pattern, and the Baseball Frankie series, a shirt that was originally prototyped in 2011 and resurrected for this collection. Debuted in the lookbook seen above, I Love Ugly’s July collection will be available online later tonight and in-stores from Friday.