Since 2002, Incu has been providing high-end street style to a keen Australian population. Celebrating their 10th anniversary on October 18th this year, the retail venture founded by brothers Brian and Vincent Wu also sees the launch of its sixth brick and mortar location, opening its doors in Melbourne. Inspired by the sleek style of the Mad Men TV series as well as the work of industrial designer Dieter Rams, the store is the third Incu space in Melbourne, located in the city’s QV precinct. Stocking brands such as A.P.C, Norse Projects, Weathered, Hentsch Man, Apolis, Saturdays Surf and more, check out the new space in the gallery above and take a closer look at what’s in store over here.