Jalil Peraza presents his upscale apparel line with a short video spot directed by Simon Davis entitled, “Beauty Trapped in the Dark”. The designer’s clothing has already been worn by the likes of Kanye West and Jay-Z on the Watch The Throne Tour but July 4 will mark the eponymous label’s debut into the consumer market with the American Flag T-shirt – and the Cross tee to follow soon after. Expect to see more from the line in the near future.