A virtual look book seems to be the medium to promote the collaborative couple; Jeremy Scott’s new collection with adidas. Jeremy Scott’s upcoming collection plays on the two themes of Africa and the early 90’s that inspired sports apparel. The soundtrack is by Esau Mwamwaya featuring MIA & Santigold. A great group of artists joining forces to create an apitamy of what street wear culture is standing for today. Watch the video here.

JEREMY SCOTT web video thingy… Dir. NABIL from nabil elderkin on Vimeo.

Video from KayneUniversecity