Louis Vuitton have made using older statesman as their models into quite an artform, last time round it was former USSR president Mikhail Gorbachev now its the legendary fashion icon The Rolling Stones, Keith Richards. Created by Ogilvy & Mather like the previous shots which also included Catherine Deneuve this shot features Keith Richards enjoying some downtime in a New York hotel with his guitar and his Louis Vuitton luggage with “Some journeys cannot be put into words” quoted in the caption.

Thanks to We Are The Market for the info.