Having previewed “The Black Mamba” a film about Kobe Bryant’s alto ego and featuring the man himself, here is a greater insight into the film created by Nike Basketball. Directored by Robert Rodriguez, and featuring the likes of Danny Trejo, Bruce Willis and Kanye West alongside Bryant this makes for a great film. As we prepare for NBA All-Star weekend, Nike have done there part to create greater hysteria around the annual event with a another creative project.

[youtube width=”620″ height=”400″]http://www.youtube.com/watch?v=bpyG5U-m9R0&feature=player_embedded[/youtube]