Lacoste to Outfit Team France | 2014 Olympics
FRENCH label Lacoste has signed a deal as the official Olympic outfitter for the French teams until December 2016. Now the French Olympic athletes are set to get a new injection of sports-luxe style thanks to a new agreement with Lacoste.
Nonetheless the major highlights will be the Winter Olympic and Paralympic Games of Sochi in 2014 and the summer Olympics in Rio de Janeiro in 2016. The new kit deal replaces an existing agreement with German sportswear giant Adidas.
“Inspired by the brand’s codes and sports values, the official apparel for Sochi 2014 embodies French chic and elegance,” explained Lacoste as it unveiled the first images of the kit.
The athletes will each sport a special ceremonial outfit, an official outfit and two relaxed looks for the Olympic Village.