Levi’s 501 140th Anniversary Online Campaign
This year marks a huge milestone of one of the most iconic garments in fashion, the Levi’s 501. Originally created for miners and workers, over the years the denim has been the subject of self-expression. Part of the celebrations of Levi’s have launched an online social campaign honoring those that have contributed to define the denim. For those who have their own pair of 501′s you are able to upload images of the way you wear the jeans on the Levi’s #501 site and become a part of history in the process.