Levi’s continue to develop their lifestyle cycling marketing. With the recent release of functional denim, the iconic jean makers have partnered with 12 bike crews over five cities to each customize the Levi’s Trucker Jacket. Each jacket features a Levi’s Tailor shop logo and custom graphics from the respective crews which include All Hail The Black Market, Godspeed, Zeitgeist, Prolly is Not Probably, Fast Folks, NYC Velo, Ritte Racing, Moth Attack, Time Cycle, R.E. Load and Affinity.