For Autumn/Winter 2009 , Levi’s collaborated with 42 Associates on both footwear and accessories designing a capsule collection. 42 Associates is a UK creative company that will help Levi maintain its presence in UK with their respected reputation, says You Nguyen Levi’s Creative Director.
The collection will feature eighteen different pieces; every piece has been designed to uphold the suave, yet rugged American style Levi’s has always provided. To ensure diversity the duo has prepared a casual shoe, casual boot, work boot, and western boot. There isn’t anything exaggeratedly stylish about the collection but it maintains its classic appeal.