Levi’s Lefty Jean by Takahiro Kuraishi | Video
Levi’s Japan have released a video giving great insight into the brand direction and aesthetic of the highly anticipated Levi’s Left handed Jean collection from Kazuki Kuraishi (fragment design) and Takahiro Miyashita (Number(n)ine). The monochromatic video, directed by Azuma Makoto together with Takahiro Kuraishi, features an English narration of a poem about left handedness over dark layers of chaotic guitar reverbs and distortions. The collection is scheduled for release on the 29th of April, 2010. Take a look at the video here.
Info: levi’s JP