Iconic denim label Levi’s has unveiled an all new line, dubbed the “Levi’s Premium Goods Collection.” Focusing on quality of craftsmanship and materials, inspiration is derived from the essence of California. This first look at the collection consists of the signature 501 denim in a 12 ounce weight cotton, a trucker jacket featuring a marine-esque border finish in blue on white, a classic oxford shirt with minimal detailing, and a leather flight jacket defined. Look out for the collection at Levi’s stores around the globe.

Thanks to honeyee for the info.

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Levi’s Premium Goods Collection