Amongst the influx of Korean brands currently emerging into the global menswear spectrum, LIFUL emerges with a SS14 entry that sets it apart from the rest. Entitled “Boyhood Museum”, the collection channels a youthful aesthetic through sportswear inspired staples juxtaposed against neat tailoring, with a twist. Baseball jerseys, coaches jackets and hoodies with playful motifs and graphics reflect the collection’s title, while the more structured pieces lean towards minimalism, with geometric prints and clean lines. Our favorites include the printed knitwear and gingham pieces, but there are many highlights in this seasonal range.


LIFUL Spring/Summer 2014 Collection Look book