Nike will be airing a new television spot today, that manages to make their Nike Flyknit technology seem even cooler. The short film, entitled “Light. Strong. Nike Flyknit,” features two new Nike Flyknit styles -– the KOBE 9 Elite and the Nike Flyknit Lunar2 –- and a host of elite athletes performing in them. The list of includes NBA all-star Kobe Bryant, world champion sprinter Allyson Felix, decathlon world record holder Ashton Eaton, football all-pro Richard Sherman, world-champion distance runner Mo Farah, Lea Wallace, Jordan Hasey, Brandon Johnson and Evan Jager. Yeah. It’s insanity.
Watch the ad above, and if that’s not enough for you, click play below to see behind the scenes.