I Love Ugly Just Got Very Serious With This New Collection

I Love Ugly hits us with a formidable April/May collection this week, blending sportswear with high-end silhouettes in a mash up of modern and traditional. Introducing new silhouettes such as the American Football Jersey, Coaches Jacket and Military Pant, the collection once again uses in-house illustrations as a basis for new graphics, juxtaposed against more premium styles like the Long Length Woollen Overcoat and Nappa Lambs Leather Bomber. It’s very hard to ignore the presence of that leather bucket hat, which stands out amongst the impressive offering. The April/May collection is available online.