FRANK by I Love Ugly marks the young brand’s debut foray into the world of fragrance, presenting a masculine accompaniment to its apparel and accessories collections. Crafted over the past 18 months, FRANK encapsulates I Love Ugly‘s inspirations and aspirations with hints of sage spice, tones of leather and a smokey wood finish that – in the brand’s own words – make a man feel like a man. Formulated in France and made in New Zealand, the cologne leaves a first impression of Bergamot and other fruits, followed by a mix of spices to leave a lasting impression. Find FRANK here.

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