It’s been a busy period for Lyle & Scott over the last few months, with Richard Martin now at the helm (previously at Fred Perry), and Carolyn Massey taking over design duties. Last week, the brand celebrated the launch of their new flagship store positioned on the corner of Carnaby and Beak Street in Soho, London. In collaboration with creative agency Brinkworth, Lyle & Scott have created an environment that manifests its unique DNA, inspired by British/Scottishness, golf and heritage with a contemporary edge. The store aims to educate the consumer in a premium, visually exciting environment and will serve as a blueprint for further retail expansion planned in Russia and Asia in the New Year.