[vimeo width=”720″ height=”400″]http://vimeo.com/74987895[/vimeo]

Sharing a passion for “monozukuri” or the Japanese term for craftsmanship, Maiden Noir and Chup have teamed up to release this exclusive Autumn/Winter 2013 collaboration. Featuring a range of black, navy and olive socks, Chup takes us for a first time behind scenes video, offering an insight into the adept crafstmanship and traditional hand-linking methods of premium sock construction.