If there was ever a case-in-point that tattoos aren’t ‘tough’ anymore it would be Maison Kitsuné’s new film ‘The Sound of Fox’. That’s not a dig at the French house, just a general abstraction. Anyway, the fashion/music label reveal their new seasonal offerings for both him and her in this lighthearted video for Fall/Winter 2012, and while I’m not sure what any of it means, it’s a nice nod toward ’60s style. Directed by Romain Sellier.