Celebrities like Winona Ryder, Christy Turlington, Selma Blair, Dita Von Teese, Rufus Wainwright, Julianne Moore, Naomi Campell and many others have got down to their bare essentials for Marc Jacob and more ethical for a skin cancer awareness campaign. Photographer Brian Bowen Smith snapped these celebrities and although naked they have covered up their body parts with cheeky slogans like “Save Your Ass” or “Protect Your Largest Organ” and the prints will turn out on a series of Marc Jacobs’ tees to be sold in the store alongside with the on going awareness campaign. The proceed from the sale of the tees will go directly to NYU’s Melanoma Cooperative, each tee is retailed at only USD20 at Marc Jacobs stores for limited time.

Info from Emily’s Playground via Streething