For the forthcoming Autumn/Winter 2013 menswear collection brilliant art / tattooer / creative Maxime Büchi has been asked to contribute to the McQ Alexander McQeen diffusion line. We are given a glimpse at the offerings from this interesting yet fitting pairing as those familiar with Maxime’s work as a tattooer will instantly recognize his distinct  traditional illustrative style inspired by classic pre-20th century iconography and type. The work itself reflects upon the ideas of colonization through the lens Maxime’s graphical treatments which is both brash yet refined in its execution. As this may be the first pairing between the McQueen label and Maxime we hope for much more in the future. Maxime’s offerings will be made available in the coming months instore and online at