Swarovski haven’t been shy to collaborate with fashion to spread their brand far and wide, what is new is their fully fledged approach on the menswear market with this new initiative. Teaming up with the likes of Masaya Kuroki and Gildas Loaec of Kitsune; Arashi Yanagawa of John Lawrence Sullivan; Hiroki Nakamura of Visvim; Joe-Casely Hayford, and Phillip Lim, Swarovski is set to be the most popular embellishment on next seasons collections. Stay tuned as more product details are revealed shortly.


Source: WWD via HB

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  1. Not so fond.

    Terrible! They need to stick to womenswear,even then i find Swarovski VERY tacky.
    And one of the only reason’s designer’s use it is because Swarovski have money to throw around. I dont see this trend taking off in menswear.