The significance of Moscot in todays scene is just as familiar as when it was founded in 1899. Now, with the family business in its 4th generation Moscot have unveiled a campaign entitled “LIVING HISTORY”, a photographic celebration of the area in which the Hyman Moscot first established the label, LES in New York. The exhibition of both new and historic photos will launch on October 4 at the Orchard Street Gallery and run until November 30. Expect glimpses into legendary businesses like Russ & Daughters, who have been operating in the Lower East Side since 1914. In addition, Moscot will do what they do best and release a series of freames as part of its “LIVING HISTORY” initiative.