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MYKITA Spring/Summer 2014 Collection Lookbook

mykita-2014-springsummer-out-of-this-world-campaign-1

Berlin-based eyewear brand MYKITA visit the volcanic island of¬†Lanzarote in the Atlantic Ocean to capture its psychedelic SS14 campaign, shot by New York artist and photographer Mark Borthwick. While the collection itself has a timeless feel, Borthwick’s images of the environment lend an otherworldly feel to the campaign. Weird rock formations and alien-like plantation add to the overall cult-like vibe. The campaign was shot¬†on an analog Leica camera without additional artificial light, with the prism-like color effects caused by the exposure of the film reel – a nice reminder of Borthwick’s warm, spontaneous style. Check out the images above, and head over here to cop any frames in the SS14 collection.

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MYKITA Spring/Summer 2014 Collection Lookbook