Undefeated, no stranger to working with running footwear brand New Balance here is another notable project. Having worked with Stussy and Hectic in the past as well as one sole projects, Undefeated have provided this project with a great reference to retro sweatshirts from the 80’s.
James Bond, co-founder of Undefeated, says the “reverse weave fleece that is loved by athletes and spectators alike is the perfect canvas to showcase and celebrate the classic American history of the two brands.” The New Balance x UNDFTD Sonic 574’s upper textile is a heather grey sweatshirt material sonically bonded with the synthetic suede complete with varsity “N” detailing. Undefeated will also be launching coordinating apparel for this project.
The New Balance x Sonic 574 comes in grey and black and will release at Undefeated stores on September 1.