“Every hat has a story” was a quote overheard on our trip to the New Era headquarters in Buffalo, New York to witness the creation of the “Heritage Collection​.” While visiting the New Era headquarters, SlamXHype got to see the creation of a brand that takes pride in every stitch and every detail in every single hat. A company steeped history and tradition, watch all the steps required to create the perfect New Era hat in this new video.

Music: Oneohtrix Point Never – Chrome Country

Captured by: Anthony Hull Edited by: Greg Callum for SlamXHype.