We’ve already mentioned that the upstairs of London’s Sorting Office is set to become a football-inspired Nike SB pop-up skatepark next week, but the action doesn’t stop there – not by a long shot. Nike’s “Phenomenal House” is a full-scale takeover of the building for a week, beginning Monday 26th May, which celebrates the risks that people take to achieve greatness in football. With a slew of epic events planned for the week, we’re most excited about “Risk Your Sole” – a competition that pits sneaker aficionados and retailers against each other in a high-stakes battle of football and sneakers. The UK’s top sneaker retailers, including Size?, Offspring, Niketown, 1948, Footpatrol and more, are going head to head – initially online, where the public can vote on their sneaker collections, before heading to a 5-a-side football pitch at the Sorting Office, to see who can actually back it all up with on-field skills. It’s a crazy idea, but a good one.
You can vote on the sneaker collections here, as well as register to attend the tournament if you’re in the UK.