Bigger than ever, NikeTown in London is back open for business having been refurbished and updated to represent the pinnacle outlet for the sports wear brand. What is now the finest example of how Nike portray their concept of innovative design to the public, and one that provides the consumer with a refound retail experience. This short video that features athletes from Olympic gold medalist Carl Lewis to English Premier League stars Cesc Fabregas, Theo Walcott, Ashley Cole and Dider Drogba we get a great look inside the doors.

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