Just when we thought we’d wrapped up nonnative‘s SS14 preview with a peek at it’s new lookbook, the Tokyo-based label comes out of left field with SUBCITY DWELLER, a super weird piece of supportive film work. Focusing on a couple of well-dressed young men in a Fiat, things turn strange quickly when they pick up a group of dummies from the roadside. Adding to the insanity, the whole piece is filmed Blair Witch-style, fueling hushed rumors amongst industry insiders that the dummies are actually last season’s runway models turned vegetables by an old adversary of nonnative designer, Takayuki Fuji.

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nonnative Spring/Summer 2014 “SUBCITY DWELLER” Film [Video]