THE NORTH FACE Purple Label returns for SS14 to tantalize us with more Japanese-exclusive goods that we’ll day dream about owning, but probably never get our hands on.

This season’s offering is one of the strongest we’ve seen from the line: it signals an expansion into smarter styles alongside the familiar range of technical outerwear and accessories.

The selection of camouflage is enough to complete any all-camo-everything outfit, but Purple Label also makes a strong case for the all-blue outfits as well, offering a number of sensibly neutral options that basically just perfected your off-duty look for the warmer months.

Get your fix above, we’ll offer you more on how to actually get your hands on this stuff soon, but for now, you’ll just have to book your flight to Japan via JetBlue

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THE NORTH FACE Purple Label Spring/Summer 2014 Collection Lookbook